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Case Study · March 2023 – February 2024

Connecticut State Library: a statewide outreach pilot

A twelve-month pilot with a cohort of six libraries — urban, suburban, and rural — to grow each library’s reach and sustainably connect community members to its resources, with solutions tailored to each community.

Our approach: three phases per site

01

Data Collection

Interviews, surveys, and focus groups plus demographic and usage data — identifying the barriers keeping residents from their local library.

02

Outreach Strategy Implementation

Door-to-door canvassing, social media campaigns, community partnerships, and school-based library access programs.

03

Sustainability Planning

Guides and training toolkits so each library keeps the outreach going long after the partnership — lasting impact by design.

Results

Partner libraries reported measurable increases in access and usage, along with transformed staff capacity:

“The partnership will catapult the library forward in ways that would have taken us years.”

“Foot traffic has increased every month. Statistics have increased across the board: visits, circulation, new patrons, website hits, Wi-Fi use, and computer use.”

The pilot’s success led CT State Library to sign on for a second year — a statewide webinar series extending these strategies to all 190 libraries across Connecticut.

This project is made possible in part by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered by the Connecticut State Library.